Gold Apple
Alserkal pop-up

In December, we created a pop-up for Gold Apple in collaboration with Dopa Matcha at Alserkal Avenue, built around a custom matcha truck. Apart from matcha menu, guests could bring their old mascara and exchange it for a new RAD mascara. They also tried a signature Glitter Matcha drink that left a subtle shimmer on the lips. Visitors took photos and decorated them with glitter, turning the moment into playful content. The pop-up gained strong traction and was featured by Time Out Dubai, Lovin Dubai, and other lifestyle platforms.