For the Gold Apple pop-up at Mirdif City Centre, the goal was to drive traffic from the mall’s ground floor into the store. We created a simple, engaging setup with two gamified activations. Visitors could play a mix-and-match machine for a chance to win a gift redeemable in-store. Shoppers with a receipt could also try the gumball machine and win branded merchandise. The concept was playful, clear, and effectively guided visitors into the store.
